Silver28 April · pre-conference day
The Padel Cup
Attendees and speakers drawn into mixed teams, your brand on the courts and the kit, and you handing over the trophy. Sales people and padel is not a coincidence.
28–30 April 2027 · Marbella
250 buyers.
Three days.
Something to report
on the Monday.
Most conference sponsorship buys you a logo and a badge scanner. This buys you conversations with people who can sign, a stage session your product earns rather than rents, and a content library you keep.
- 250 AEs, SDRs and GTM leads
- 15+ speakers, ~1m combined
- Named-account introductions
- Partnerships from €2,500
- 150–250
AEs, SDRs, sales managers and GTM leads
- 15+
speakers, top voices in the space
- 1,000,000+
expected combined speaker following
- 5
days counting the pre-day and the speakers’ retreat
01 / The honest bit
You have sponsored a conference before.
So you know how it goes. The logo goes on a banner behind a stage. The stand goes in a corridor people walk past on their way to coffee. You get a spreadsheet of badge scans, most of which never asked to hear from you, and in the Monday review somebody asks what the €20,000 did.
It is not that those events are bad. It is that at 5,000 people, nobody can introduce you to anyone, and the only thing left to sell you is visibility.
This one is 250 people in a hotel in Marbella. Small enough that we know who is coming, and small enough to put you next to them on purpose.
- A logo on a backdrop
Seen by people already in the room, forgotten by Tuesday
- A stand in a corridor
Competing with the coffee queue and the toilets
- A list of badge scans
Most of whom never consented to hear from you
- No content afterwards
Nothing to run, nothing to show, nothing to report
02 / What you get instead
Three things you can put in a plan.
Not three sizes of logo. Three outcomes, each with the specifics underneath it, so you can work out before you spend anything whether this is worth your budget.
01Pipeline
Conversations with buyers who can actually sign
250 AEs, SDRs, sales managers and GTM leads, in a room small enough that you meet most of them. We tell your team who is coming and walk you over to the accounts that fit. Most events hand you a badge scanner and wish you luck.
- We introduce you to the accounts you name, before anyone gets on a plane
- The list of everyone who agreed to hear from partners
- We seat your team around the gala, not together on one table
- We draw the padel teams so your reps play with your targets
02Product
Your product in front of people, in a way they believe
A demo on a stand convinces nobody. A working session where an operator solves a real problem with your tool, in front of a room of their peers, convinces everybody. You get stage time or a workshop, and we help you build the session so it does not land as an ad.
- Your team hosts a session on the main stage, 20 or 15 minutes by tier
- A workshop room where your team runs the session
- We help you build it, so it teaches first and sells second
- The Main partner also gets a seat at the speakers’ villa afterwards
03Proof
Content you can run, and numbers you can report
A photographer and a videographer cover all three days. You leave with a library you own the rights to, and a report with real figures in it, so the line in your budget has something next to it in May.
- You can run all the photos and video as paid ads
- We record a podcast episode on site with your product in the topic
- How many people each channel actually reached
- All of it two weeks after the summit closes
At five thousand people you buy visibility because nobody can introduce you to anyone. At two hundred and fifty we can walk you across the room and say the name right.
The whole argument, in one line
03 / The room
They paid to be there.
Account executives, SDRs, sales managers and GTM leads. Not a general martech crowd collecting lanyards: the people who evaluate your product, champion it internally and live inside it all day.
Tickets run €250 early to €350 late, and companies buy five seats for €1,000. Nobody is in that room because a ticket was free, which is the whole difference between an audience and a mailing list.
Fifteen speakers bring about a million followers between them, and every one of them posts before, during and after. That is reach you are not paying a media rate for, attached to names your buyers already trust.
What a seat costs them
- Early bird€250
- Regular€300
- Late bird€350
- Company, 5 seats€1,000
All excluding VAT. Your team passes are valued against the €300 regular rate.
04 / The three nights
Where the conversations actually happen.
Three evenings, three partners, first to sign picks first. Padel teams and gala seating are drawn deliberately, so your reps end up beside the accounts you came for.
Silver
Silver28 April · evening
The Pool Party
The welcome party, named for you. Bar and wristbands branded, a shout from the host, and your team in the room at the exact moment 250 strangers become a network.
Main29 April · black tie
The Gala Dinner
Everybody dressed up, everybody photographing it. Your name on the night, branding in the room, and a toast from the stage. The single most-posted hour of the summit.
05 / The five days
How it runs.
28 April
Padel and the pool party
- Padel tournament, attendees and speakers mixed into teams
- Pool party networking at Palacio Suites Marbella
- The most photographed day of the five
29 April
Main stage, then the gala
- Keynotes and panels from the speaker line-up
- Partner stands and demos through the breaks
- Black-tie gala dinner at Palacio Suites Marbella
30 April
Workshops and depth
- Sessions on frameworks, GTM and LinkedIn growth
- Smaller-room workshops and hands-on tooling
- Closing session and the group photo
1–2 May
The speakers’ retreat
- Two days in a villa with the speaker line-up only
- The same format as the Marbella retreat, at a smaller scale
- One seat belongs to the Main partner
The summit itself is planned for Don Carlos, Marbella, which is not yet confirmed. The pre-conference party and the gala evening are at Palacio Suites Marbella.
Main partner only
And then everyone leaves, and you stay.
On 1 and 2 May the speaker line-up moves to a villa for two days. No stage, no audience, nothing in the diary. Just the fifteen people whose combined following is about a million, with time on their hands.
One seat at that table belongs to the Main partner. It is not for sale any other way, and it is the single reason Main is worth double Silver rather than a bit more than it.
06 / Partnerships
Three tiers. No small print.
Every tier includes team passes at the €300 regular rate, so a slice of what you pay comes back as seats. Bold lines are what the tier below does not get.
Recommended
Main partner
€10,000
1 partner only
Your brand is on the event. Your people are on the stage.
- The event is called the 9-5 Fastlane Summit powered by your brand
- Your team hosts a 20-minute session on the main stage
- One of your team joins the speakers at the villa for two days afterwards
- The gala dinner on 29 April runs under your brand
- You can run the summit film and every photo as paid ads
- We record a podcast episode with your team on site
- Your team gets 8 tickets worth €2,400
- You get the biggest stand in the best spot
- Your logo on the stage screen, the website and the programme
- 3 LinkedIn posts about you from Nikita
- A mention in both newsletters and in the paid community
- The list of everyone who agreed to hear from partners
- A results report two weeks after the summit
Silver partner
€5,000
3 partners
Pick one of the three evenings. It becomes yours.
- You name one evening: the padel cup, the pool party or the welcome bags
- Your branding runs across that evening from start to finish
- Your team gets 15 minutes on the main stage or a seat on a panel
- Your team gets 5 tickets worth €1,500
- A stand in the partner area for both conference days
- You can run the photos from your evening as paid ads
- Your logo on the stage screen, the website and the programme
- 1 LinkedIn post about you from Nikita
- A mention in both newsletters
- The list of everyone who agreed to hear from partners
- The event is not named after you
- No 20-minute main stage session
- No seat at the speakers' villa
- The gala dinner goes to the Main partner
Bronze partner
€2,500
8 partners
Your team is in the room for both days.
- A stand in the partner area for both conference days
- Your team gets 3 tickets worth €900
- Your product or a flyer goes into all 250 welcome bags
- Your logo on the website, the programme and the event app
- A mention in the write-up we publish afterwards
- Every lead you scan at your own stand
- No time on the main stage
- No evening named after you
- No photos or video to take away
- No full list of attendees
Positions can be combined and nothing here is fixed. Sponsor representatives are welcome as delegates, and on Main and Silver as part of the programme. If you want the summit built around a launch, say so and we will quote it.
07 / Afterwards
What lands in your inbox in May.
Within fourteen days of the closing session, one report with all of this in it. Not a thank-you email with a photo attached.
- Delegates
- Final headcount, by job title and seniority
- Your sessions
- Room count and the questions asked
- Introductions
- Named accounts introduced, and who turned up
- Consented list
- Delegates who opted in to hear from partners
- Social reach
- Impressions across speaker and attendee posts that tagged you
- Owned channels
- Opens and clicks from both newsletters and the community
- Assets
- Photos, video and podcast delivered, with usage terms
08 / Fit
Who this works for, and what it is not.
A strong fit for
- Sales and GTM software sold to AEs, SDRs and sales leaders
- Teams who want conversations and content, not a logo on a banner
- Brands happy to teach from the stage rather than pitch from it
- Anyone who would rather have 250 right people than 5,000 wrong ones
What this is not
- A guaranteed number of leads, meetings or pipeline
- A list of everyone who attended, regardless of consent
- A hard-sell keynote slot
- An audience outside sales and GTM
We can promise the room, the sessions and the content. Nobody can promise you pipeline, and anybody who does is guessing.
09 / Confirmed speakers
Who is on the stage.
- Christian KrauseLinkedIn 108k
Founder of The Quota League. Sold at Salesforce before that. Now he teaches sales teams how to actually use LinkedIn.
- Jan Benedikt MundorfLinkedIn 55k
Senior Strategic AE at Pleo. Two President’s Clubs. He shows teams you can hit the number without the bro-energy.
- Maximilian KostLinkedIn 22k+
A name most of European sales already knows. Confirmed for the main stage.
- 12 more speakersAnnouncing soon
Being confirmed now. Combined following across the full line-up is expected to be around one million.
10 / Previously
We have run this room before, smaller.
Our own photography from previous 9-5 Fastlane events in Marbella. The summit is the same room several times larger, and this time with a stage.
And the channels that carry it
- LinkedIn newsletter subscribers1,500+
- Email newsletter subscribers200+
- Paying members in the private community47
- Retreat participants’ own LinkedIn audiences10–100k each
- Combined summit speaker following, expected~1m
11 / Next steps
Three steps, no deck tennis.
1. Hold a positionOn a 20-minute call. Named positions are one partner each.
2. Pay in two parts50% on signing, 50% within 30 days of the event.
3. Get your reportPhotos, film, leads and the results report within 14 days.
Twenty minutes is enough to work out whether this is worth your budget. If it is not, I will tell you on the call rather than after the invoice.